Podcast Time: Secret View @ Zigt op Marketing
29/6/2023
Want to know all about Secret View, mystery shopping and why Niek started this company? Niek recently sat down with Zigt Op Marketing podcast (Dutch only) to talk about these subjects with hosts Rien and Thijs.
Here are three quick takeaways:
- Mystery shopping should be a starting point to learn from, not a means of control.
- With less and less physical stores, customer experience and the human touch will get more important. So getting insights on this will also gain importance.
- Higher frequency = shorter feedback loop = better results. Because when any client can be a mystery shopper, everyone is doing their absolute best.
Enjoy the podcast and let us know what you learned from this episode of Zigt op Marketing!
