SushiPoint x Secret View
7/3/2023
After a successful pilot, we are happy to announce that we will be providing SushiPoint with valuable feedback through mystery shopping research! SushiPoint is a fast-growing sushi chain with 40 locations throughout the Netherlands. All locations are visited monthly by our mystery shoppers.
Mystery shopping for a meal delivery service
At SushiPoint, customers can either pick up their order or have it delivered. Our mystery guests will investigate both customer journeys in the coming year, creating a complete picture of the service provided by the entire organization, as well as by customer journey, region, and location. All of this data will be made visible in the dashboard, providing an immediate overview of what is going well and what needs improvement.
Hajo Bertrand, director of SushiPoint, said: "In 2021, SushiPoint was named Best National Chain by Thuisbezorgd. Service and delicious food are of high importance to us, as reflected in our slogan SushiPoint Makes You Smile. This mystery shopping research is an excellent match, as it provides us with qualitative feedback from our customers about what is going well and what we can improve concretely, both at the formula level and at the location level."
Ongoing feedback loop
The research represents an important step for the organization in initiating an ongoing feedback loop that prioritizes the customer experience. We are excited to collect insights for SushiPoint.
Interested in becoming a mystery shopper?
If you are interested in becoming a mystery shopper in your region for SushiPoint, register here and start ordering!
Would you like to gain more insight into the customer experience through mystery shopping research?
Check out the possibilities for large organizations or small organizations or just contact us!
