Vitesse x Secret View
15/6/2023
As sports enthusiasts and regular visitors to our local football heroes, we are delighted to announce the partnership between Secret View and Vitesse. In the 2023|2024 season, our "mystery supporters" will conduct research on the fan experience at GelreDome during every home game.
Local collaboration
Jaap Noltes, Marketing & Media Manager at Vitesse, on the partnership: "We want to better understand how our supporters experience the home games. We were looking for a qualitative solution that provides more depth than the standard supporter surveys we periodically conduct. With 'mystery supporters,' we can monitor the entire fan journey and make optimizations and improvements throughout the season."
Mystery shopping at events
Niek Koning, founder of Secret View: "As an Arnhem-based company, it's really exciting to collaborate with Vitesse. Our yellow-black heart beats faster for this! We see great potential in using mystery shoppers at events, so we will closely follow this case with great interest. As part of the partnership, Secret View will also become a member of the Vitesse-GelreDome Business Club. We look forward to taking our relationships to a fun day of football and getting to know other businesses in the region."
At the start of the new season, our mystery shoppers, who are also supporters, will take their places in the regular supporter stands and the business seats. We will undoubtedly make it a success.
Want to cheer on Vitesse as a mystery supporter?
If you want to experience a Vitesse home game as a mystery supporter, sign up here!
Interested in gaining more insight into customer experience at events through mystery shopping research?
If, like Vitesse, you are curious about how to improve the visitor experience, we would be happy to assist you and show you the possibilities of our dashboard.
